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WCNY, the local public broadcasting station, has started an initiative that promotes local nonprofits. "Won't You Help a Neighbor?" derived its name from "Mr. Rogers' Neighborhood."

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WCNY launches campaign to promote local causes

WCNY has launched a new effort aimed at helping local nonprofits. “Won’t You Help a Neighbor?” uses the public broadcast station’s many media resources and connections to promote causes near and dear to Central New York residents.

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